Highly Valued DreamVision "Hooks" The Global Family Entertainment Market: The New Disney/Pixar?

Scene from "Hooked"
© DreamVision Animation 2011 All Rights Reserved

(New York) August 29, 2011
In one of the most strategic moves in recent entertainment history, The DreamVision Company has captured the attention of the global market with the pivotally designed release of their animated short "Hooked" (http://vimeo.com/19475041)  revealing elements of their new proprietary emotionally driven CGI animation that has been under wraps for nearly 10 years. The new short has been garnering international awards and attention worldwide including the "Golden Panda Festival China 2011".

This move comes on the heels of the expansion of their highly coveted team of classic Disney talent under the direction of former Disney Executive VP Entertainment worldwide and Disney Legend 2007, Ron Logan. The unprecedented assembly of what is now being called "the most powerful and valuable team in children's and family entertainment" has set forth the horizon of a new era for the industry as DreamVision prepares to infuse a well defined global brand encompassing CGI feature length animated product, CGI animated television, live action feature length motion pictures, the new DreamVision music division and live theatrical Broadway productions helmed by Ron Logan. Mr. Logan was also the founder and first president of Disney Theatrical (Beauty and the Beast: A New Musical, Lion King, etc).

In recent weeks, DreamVision has been carefully positioning key elements inclusive of a rumored corporate production transition to Texas with an expansive footprint to include possible accelerated efforts within their theme park and resort destination plans. DreamVision has been very carefully maintaining their core brand values wholly inspired by the early days of Walt Disney to insure a "safe place" for families and children and a return to basic wholesome entertainment.With the "Dream Team" now fully in place, DreamVision is now in a clear position to completely re-define the current children's market within all sectors including theatrical, television and retail.

Considered one of the most highly valued entities within their respective field, The DreamVision Company is clearly positioned to fill a much needed void in children's entertainment worldwide and take their respective position of leadership. The initial core brand infusion will include the much anticipated CGI animated musical "Anna", based on a true story, the live action drama "Unshakable", the CGI animated television series "Anna and Friends", a worldwide live musical celebration, live theatrical childrens touring show and a new Broadway musical to be produced by Ron Logan (Beauty and The beast: A New Musical, etc). In addition, DreamVision has recently contracted to produce a new CGI animated feature under the DreamVision Animation core brand.



 

Is Hollywood Ruining Children's Movies

 Very interesting!  Very timely -Gavin

 (below)

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Is Hollywood Ruining Children's Movies With Adult-Focused Content?

By Hollie McKay

Published by

| FoxNews.com

AP/Disney/Pixar. All Rights Reserved.

Gone are the days when children’s films were just that – children’s films.

In Hollywood today, movies that are animated or kid-orientated are made and marketed as “family films,” meaning they have become increasingly laced with adult jokes and references to appeal to a more mature audience.

“We’ve always wanted to make the kind of movies that we like to watch. I love taking my sons to the movies, but more often than not, my wife and I would either go to a movie that wanted to see and it was sort of inappropriate for the kids and we would be bored,” director and chief creative officer at Pixar and Walt Disney Animation Studios, John Lasseter, told FOX411’s Pop Tarts column. “I always wanted to make a movie that played for adults and was great for kids as well.”

And in modern children’s movies as a whole, there is no shortage of not-so G-rated jabs and gags specifically designed to go over kids’ heads.

In the first “Cars” installment the giggling female vehicles “flash their headlights” at Lightening McQueen, a fishing rod with Barbie legs is referred to as “a hooker” in “Toy Story,” and Johnny Depp’s “Rango” was rife with smoking, gun showdowns, nooses and naughty words (“hell,” “damn,” “tart” and “trollop”.) Meanwhile, Syndrome exclaims that Mr. Incredible and Elastigirl got "biz-zay!" when he notices their children in “The Incredibles,” and “Finding Nemo” cleverly falls short of some explicit language: “Don't you guys realize we are swimming in our own—!" "Shhh! Here he comes.”

But are filmmakers trying so hard to entertain adults that the youngsters are now the ones left in the cold?

“It takes a deft hand not to take the adult-oriented bits too far. If the balance is not handled properly the kids might be the ones glazing over,” said Hollywood entertainment and pop culture expert Scott Huver. “Too much adult-centric content might leave children feeling puzzled and left out, and possibly even prompt some questions their parents would rather not answer just yet. Yet too little material to engage adults may leave parents feeling a film is too tame, simplistic and ‘uncool’ for their kids. But as the pressure for big box office performance and cool cred increases for the often highly lucrative family fare, it’s likely some filmmakers may end up trying too hard to make both the kid and grownup audiences happy and wind up missing the mark for either of them.”

According to Craig Detweiler, film scholar and director of Pepperdine University’s Center for Entertainment, Media and Culture, these “family” films of the 21st century might be too modernized to become classics.

“The evergreen nature of the early Walt Disney films demonstrates the fact that you don’t have to overload on pop culture references that will not pass the test of time. At this point, I would say the more hip animated films like ‘Shrek’ may not endure because over their overemphasis upon contemporary humor and references,” Detweiler said.

Adult innuendos aside, some experts are also concerned that the morals and messages of these films are now too focused on fueling young, impressionable minds with political arguments.

Last month Pixar’s “Cars 2” pushed the message of alternative fuel and portrayed traditional gasoline as the villain, 2008’s “Wall-E” centered on the dangers of pollution, human destruction and obesity, 2009’s “Astro Boy” was criticized by some for championing Marxist ideologies, and the Oscar-winning “Happy Feet” hawked an obvious stance against global warming and overfishing. 

So is it all becoming a bit much?

“Hollywood has been putting politics and heavy messages into so-called children's animated fare instead of just trying to tell timeless stories like ‘Snow White’ or ‘Pinocchio.’ Directors and studios know that many parents will take their kids to see the films, so it is almost as if they feel obligated to ‘add’ some kind of message so adults will walk away thinking about something,” said Rob Weiner, popular culture librarian Texas Tech University. “Much of the storytelling in ‘classic’ tales has been lost. It is important to remember that classic films had that human element which left the audience uplifted.”

 

“The pace of life is pretty fast today. We’ve got a lot of things vying for our attention. The nice thing about the 100-acre wood is you can go, sit down with Piglet and have some tea and just enjoy being with friends,” director Stephen Anderson told us. “That’s never going to go out-of-style.”

DreamWorks Animation SKG Line Up Announced

GLENDALE, Calif. -- DreamWorks Animation SKG, Inc. (Nasdaq: DWA) today announced its feature film release slate through 2014.  The Company's current plan features six original films and is anchored by three sequels based on its hit Kung Fu Panda, Madagascar and How to Train Your Dragon franchises.
DreamWorks Animation's theatrical release schedule is currently planned as follows: Kung Fu Panda 2 for May 26, 2011 and Puss In Boots for November 4, 2011; Madagascar 3 for June 8, 2012 and Rise of the Guardians for November 21, 2012; The Croods for March 1, 2013, Turbo for June 7, 2013 and Me and My Shadow for November 8, 2013; Mr. Peabody & Sherman for March 21, 2014 and How to Train Your Dragon 2 for June 20, 2014.